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Don’t let the wrong words sink your business

Find the right words to land the right clients




What if your marketing is working against you?

It might be. Not because you don’t have a wonderful website or a beautiful brand. It’s because you’re using the wrong words. If your message isn’t clear, nothing else you do will matter.


Find the right words


Attract the right clients


Build a strong business

Invite your clients into the story of a lifetime

Sail the seas. Slay the beast. A great brand story invites your client into an epic journey of transformation and success, with you as their guide. Using the elements of story, I help you find the words that clearly show your clients how you help them…


Overcome a problem

Show your clients you understand their problem and how it makes them feel. Then, they’ll trust you to help them overcome it.


Plan for Success

A clear plan eliminates uncertainty and shows your clients how you help them achieve the success they deserve.

Win the Day

Your clients want you to participate in their transformation. Show them what success looks like after working with you.

Your Next Chapter Begins Here

1. Schedule a Call

Pick a date and time for a 30-minute introductory call by phone or Zoom so I can learn about your goals.


2. Select a Plan

Match your goals and your budget to a plan that meets your needs and grows your business.

3. Sail into the Sunset

With the right message and the right clients, your business will grow, setting you up for your own epic adventure.

Hi! I’m Joe. I’ll Be Your Guide.

The world has been turned upside down. Businesses are failing everywhere. Yours doesn’t have to be one of them.

It’s never been more important to quickly capture your clients’ imagination to show them how you solve their problems and help them succeed.

I use the StoryBrand framework to help you develop a clear brand story that leads your clients on a journey of transformation from uncertainty to success, with you as their guide.

Don’t lose business simply because your message isn’t clear. You have something your clients need right now. Let’s make sure they understand your message and hire you to help them succeed.

How much you’ll invest in your business

The 3-Hour Tour

Spend a half-day with me developing a clear brand story to be the foundation of your message. You’ll receive


Messaging Guide


Clear Brand Story



Cost: $1500

The Maiden Voyage

In addition to everything you in the 3-Hour Tour, we set you up with clear copy for your existing or new website.


The 3-Hour Tour


Homepage Wireframe


Lead-Generating PDF

Cost: $5000

The Seven Seas

Get everything in The Maiden Voyage plus copy for an effective online sales funnel that will grow your business.


The Maiden Voyage


3 Internal Web Pages


5-Email sales sequence

Cost: $10,000

What my clients are saying

“Before working with Joe, our website was a maze of information with no clear direction for customers to take action. We were frustrated with the lack of quality leads our site was generating and needed someone to guide us to a clear and actionable message. Since launching our new website, we have been inundated with requests for new business.

Nick Lorenca

Fintech Executive Search Consultants

“Joe takes the time to make sure every detail is perfect. He listens to what you want, answers all your questions, and covers items you didn’t even think of. I truly appreciate the work he has done. My logo design is fantastic and my website is beautiful.”

Reashea Read

Shea’s Diamonds & Personal Jeweler

“If you want to develop a crisp, powerful brand message, call Joe. He brings a strong skill set and maturity to his use of StoryBranding. As our marketing guide, he helped us focus clearly on our clients, our message, and our call to action. On top of that, he worked with us to fully redesign our website: we are delighted.”

Jerry Toomer

The Catalyst Effect